• June 2, 2023

Bernard Acoca Is The New CEO of Zaxby’s

Zaxby’s, the renowned chicken quick service restaurant (QSR) established in Athens, GA., announced that its CEO, Zach McLeroy, will become chairman of the company starting January 2022. Bernard Acoca has been named the new chief executive officer of the company. The experience of the new Zaxby’s CEO in leading some of the country’s leading restaurant concepts will be key in ensuring Zaxby’s growth.

The continued involvement of McLeroy in the company will ensure its culture and history continue being used to guide the QSR. Established in 1990 by Tony Townley and Zach McLeroy, Zaxby’s offers chicken fingers, salads, sandwiches and wings in a great atmosphere. Today, the brand has over 900 locations in 17 states.

The new Zaxby’s CEO is a recognized leader with over two decades of experience as an executive and marketer in the restaurant industry. Since 2018, he has been the CEO and president of El Pollo Loco.

He transformed the brand by accelerating digital e-commerce, streamlining drive-thru and behind-the-scene services and increasing the brand’s commitment to brand positioning using a new brand design. Before that, Mr. Acoca worked for seven years at Starbucks, where he was in charge of categories worth $9 billion in sales. Previously, he worked as L’Oreal Americas’ CMO and served for 10 years at Yum! Brands.

In his acceptance speech, Bernard Acoca revealed that it was an honor to be the brand’s next CEO after McLeroy. He also added that he is excited to join Zaxby’s and is looking forward to working with its talented community to build upon the company’s success and take it to the next milestone. Nicole Agnew, a member of the company’s Board of Directors, congratulated Mr. Acoca and defined him as an experienced leader with an excellent track record of increasing sales and profits.

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More about the Zaxby’s CEO on https://www.zaxbys.com/news-media/zaxby-s-ceo-and-co-founder-zach-mcleroy-to-transition-to-chairman-bernard-acoca-appointed-as-new-chief-executive-officer